Picture the prestige and perks of a country club but without the golf course. The main attraction at this exclusive club will be the Dallas Cowboys.
Memberships for the Cowboys Club at The Star in Frisco go on sale to the general public Tuesday.
The first-of-its-kind private club affiliated with a pro football team is the latest offering at the more-than-$1 billion development that centers around the Cowboys’ home and training center.
“Nothing like this has ever been done in sports,” Charlotte Jones Anderson, the team’s executive vice president, said of the concept that originated with her brother, Jerry Jones Jr.
The club has views from a terrace overlooking the team’s outdoor fields so members can watch practices. The opposite side offers views at the 50-yard line of the indoor stadium, where the team shares the field with Frisco schools and the city of Frisco for football games, band competitions and more.
Membership includes access to the Cowboys Fit club, where the Dallas Cowboys Cheerleaders will train.
The Cowboys Club also plans to host talks with the coaches and players as well as the team’s owners.
“We’ll have a connection to who we are, both from a football connection but also from a leadership and inspirational connection,” Anderson said.
The club also offers multiple dining options, private and corporate meeting space, a private rooftop swimming pool and billiards tables.
Until now, memberships have been available only to Cowboys season ticket-holders. Several hundred have been sold, said Chad Estis, Cowboys executive vice president of business operations.
Of the memberships already sold, many have been purchased by people living nearby in Frisco, Plano and Prosper. Some live farther away and even out of state but still see the value in having a membership when they travel to the area, Estis said.
“The affiliation with the Cowboys and the uniqueness of where this is located seem to be the No. 1 attractions,” he said, adding that the look and feel of the club along with the promise of high-quality food are also big draws.
The total number of memberships will be limited to 700 to 800 to avoid overcrowding, he said.
A family membership costs a one-time fee of $4,500 plus $350 per month. Corporate memberships have tiered pricing on the initial fee based on the number of people getting access. For two to four people, for example, the one-time fee would be $4,000 each. The $350 monthly fee would be the same.
“You walk right off the elevator, and it’s like the Cowboys world is happening on either side of you,” said Anderson, likening the experience to seeing under the helmet of an NFL team.
The club’s day-to-day operations, including food and beverage service, will be handled by Legends. The company started in 2007 as a venture between the Cowboys and the New York Yankees. Legends is now the main hospitality provider at sporting venues around the country, including AT&T Stadium.
Located on 91 acres along the Dallas North Tollway, The Star in Frisco is being developed by the Blue Star companies affiliated with the Jones family. The Cowboys teamed with the city of Frisco and Frisco ISD to build the indoor stadium, which will open in August.
The development will also feature an entertainment district with retail and restaurants to the south, a sports medicine facility, an Omni Frisco Hotel and office space fronting the tollway.
Steve Winkler, who lives and works near The Star, says membership in the Cowboys Club is a good investment for his family and a great place to entertain clients. “Even though we had a horrible season, people still love the Cowboys,” he said. Winkler has been a season ticket-holder and fan since the days of running back Tony Dorsett and defensive tackle Randy White. Both his sons, ages 12 and 14, play football and have a chance when they get older to take the field for Frisco schools at the stadium known as The Ford Center at The Star. His wife and 10-year-old daughter are also big football fans. The Star in Frisco already has that “wow factor,” Winkler said. Having inside access to the team through the Cowboys Club is a bonus.
“I can just imagine being there with my kids and Tony Romo’s in the club,” he said. “They would go crazy.”