You put your home up for sale and it didn’t sell.
Undoubtedly, this has created a lot of stress, inconvenience and anxiety for
you. Perhaps you already bought another home. Maybe you needed this home sold
because of a job change. Regardless of the reason, it’s certainly a burden! Below
are the top four reasons why homes tend to languish on the market:
Is The Property Overpriced?Overpricing is usually the number one reason it
did not sell. Assuming your neighborhood has homes with similar features at a
lower price, buyers will tend to buy those homes first. Your property should be
competitively priced with these other homes. That means if you
want to sell your home, price the home at or slightly below the comparables.
Your Realtor will help establish the best price based on the competition. Pricing
above comparable properties can cause long delays in selling.
Condition Of The Property
All of the cosmetic things, such as paint,
landscaping, window coverings and flooring should be in good shape. The house
should be spotlessly clean inside and out! It’s amazing how most buyers refuse
to see “through” superficial, cosmetic shortcomings. To illustrate this point,
most buyers can walk into a “perfect” home that is priced below market.
However, if the house is cluttered, the carpet is worn, or the house has a
strong pet odor, they move on to look at the next house. Making these cosmetic improvements
costs little . . . mostly your time! To get the house sold, make a small investment
Was Your Property Aggressively Marketed?Another primary reason for homes not selling is a
simple lack of exposure. In a very hot market, a listing in the Multiple
Listing Service alone should generate an adequate number of buyers. However, if
your market is anything less than red-hot, the amount of inventory will
increase and your home needs aggressive marketing. Most buyers work with real
estate agents. A good real estate agent will make sure your property is
exposed to the active real estate agents in your areas by presenting your property
to many of the area offices. Most importantly, make sure your property is
advertised in heavily trafficked web sites like Realtor.com. Well over 80% of
buyers use the Internet to look for homes! Finally, and Most Importantly, Did You Hire The
“Right” Real Estate Agent?
Like any profession, there are very effective and
very ineffective agents. Many agents work hard and employ strong marketing
techniques. Many agents have a strong network and access to buyers. Many agents
simply work hard to get your home sold. However, many do not. Did your agent
simply place the house in the Multiple Listing Service? Or, did she or he
inform their network of buyers about your property? Did she or he use
aggressive advertising, including real estate magazines and heavily trafficked
Internet web sites?
Ask yourself; “Was your agent passionate about
selling your property?” If not, now is the time to seriously consider hiring someone
with a proven track record. Let me share with you my Marketing Plan which
• Packaging and cosmetically enhancing your
property in all of the right places, at very little cost, to get the home sold
fast and off the market.
• Aggressively marketing your property through
proven, highly effective marketing channels.
• Expertly negotiating with buyers to maximize
the equity and timing you want.
I hope this informational report was beneficial
to you. I am available to answer any questions you have about properly
packaging your home to get it sold. You can call me at any time for advice, and
please remember that you are under no obligation or pressure of any kind. I
would very much like to help you.
Author:Erica Taylor Phone: 469-358-3258 Dated: June 26th 2013 Views: 2,163 About Erica: About me. I am originally from Bryan/College Station and moved to Dallas in 1999. I have been in t...
Some industry experts are saying that the housing market may be headin
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