House Didnt Sell

House Didnt Sell

You put your home up for sale and it didn’t sell. Undoubtedly, this has created a lot of stress, inconvenience and anxiety for you. Perhaps you already bought another home. Maybe you needed this home sold because of a job change. Regardless of the reason, it’s certainly a burden! Below are the top four reasons why homes tend to languish on the market:  

Is The Property Overpriced? Overpricing is usually the number one reason it did not sell. Assuming your neighborhood has homes with similar features at a lower price, buyers will tend to buy those homes first. Your property should be competitively priced with these other homes. That means if you want to sell your home, price the home at or slightly below the comparables. Your Realtor will help establish the best price based on the competition. Pricing above comparable properties can cause long delays in selling.  

Condition Of The Property All of the cosmetic things, such as paint, landscaping, window coverings and flooring should be in good shape. The house should be spotlessly clean inside and out! It’s amazing how most buyers refuse to see “through” superficial, cosmetic shortcomings. To illustrate this point, most buyers can walk into a “perfect” home that is priced below market. However, if the house is cluttered, the carpet is worn, or the house has a strong pet odor, they move on to look at the next house. Making these cosmetic improvements costs little . . . mostly your time! To get the house sold, make a small investment in:  

Was Your Property Aggressively Marketed? Another primary reason for homes not selling is a simple lack of exposure. In a very hot market, a listing in the Multiple Listing Service alone should generate an adequate number of buyers. However, if your market is anything less than red-hot, the amount of inventory will increase and your home needs aggressive marketing. Most buyers work with real estate agents. A good real estate agent will make sure your property is exposed to the active real estate agents in your areas by presenting your property to many of the area offices. Most importantly, make sure your property is advertised in heavily trafficked web sites like Realtor.com. Well over 80% of buyers use the Internet to look for homes!

 Finally, and Most Importantly, Did You Hire The “Right” Real Estate Agent? Like any profession, there are very effective and very ineffective agents. Many agents work hard and employ strong marketing techniques. Many agents have a strong network and access to buyers. Many agents simply work hard to get your home sold. However, many do not. Did your agent simply place the house in the Multiple Listing Service? Or, did she or he inform their network of buyers about your property? Did she or he use aggressive advertising, including real estate magazines and heavily trafficked Internet web sites?  

Ask yourself; “Was your agent passionate about selling your property?” If not, now is the time to seriously consider hiring someone with a proven track record. Let me share with you my Marketing Plan which includes:

• Packaging and cosmetically enhancing your property in all of the right places, at very little cost, to get the home sold fast and off the market.
• Aggressively marketing your property through proven, highly effective marketing channels.
• Expertly negotiating with buyers to maximize the equity and timing you want.  

I hope this informational report was beneficial to you. I am available to answer any questions you have about properly packaging your home to get it sold. You can call me at any time for advice, and please remember that you are under no obligation or pressure of any kind. I would very much like to help you.  

Danielle Smith…469-215-3960…daniellesmithrealtor@gmail.com


Erica Taylor Headshot
Author:
Phone: 469-358-3258
Dated: June 26th 2013
Views: 2,275
About Erica: About me. I am originally from Bryan/College Station and moved to Dallas in 1999. I have been in t...

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