In the early 2000's we called it "e-business" now the trend is called Social Media. The adoption of social media is a driving force of change for real estate agents in 2012. As agents amplify their sphere of influence with their own websites, blogs, and social network presence we will see deep impacts in every aspect of business, including email, promotions, public relations, and advertising. Competence in technology is becoming the norm for real estate professionals. It's now all about how we as agents stay on top of technology and how we are able to integrate it into our daily business practices in a useful way.
I think not only are agents becoming more tech savy but so are consumers. Consumers are using social media and social search to gain knowledge and connect with agents. This additional social layer such as Google, Trillia, and Zillow are avenues consumers are using to search for professional agents. Consumers want proof that their agent is an expert and trustworthy. Agents having strong online profiles with client testimonials will gain more trust of connected consumers.
Social networking is not a numbers game. It is about WHO is in your sphere influence. The new tech tools and trades of the industry are focusing more on client conversion rather than lead generation. The primary focus now is networking and proscpective practices that can convert leads into real business. It is predictied that in 2012 the agents with the best lead generation tools and management tools will win the race! It is not how you earned the lead but how you managem it. With mobile apps, advanced lead-generation systems, social networking, and industry sites makes selling real estatat "smarter not harder"
Author:JP Piccinini Phone: 480-980-9025 Dated: January 23rd 2012 Views: 3,478 About JP: JP Piccinini is CEO and Founder of JP and Associates REALTORS (JPAR), Founder and CEO ofOdasi Real E...
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JP And Associates REALTORS (JPAR) is one of the top 100 independently owned brokerages in the US. A full service real estate brokerage firm specializing in real estate sales and marketing services with multiple offices across the US and expanding quickly. JPAR is also one of Real Trends top 500 Brokerages in the US for volume and sales and in the top 1% in the US for sales.
Our mission is to provide extraordinary services and exceed our clients’ expectations by always committing to the highest levels of professionalism, ethics and standards in the real estate industry.
JP and Associates REALTORS is a real estate company with a solid structure and foundation built around service and productivity. We believe in providing a fun and rewarding environment for all our REALTORS® and therefore always ready to support our REALTORs® Associates in any market and in any condition. All our REALTORs® will always strive to close more transactions in a given year than the average REALTOR®. Our goal is to recruit and retain the most professional, better trained REALTORs Associates in the local market.
If you are interested in a new career in real estate or already have a real estate license but wish to learn more about our company please contact us directly to set up an interview. We offer our agents a 100% commission plan, company leads, training and mentoring and coaching from TOP Producers with no office, desk fees or monthly marketing fees ever. We are a full service brokerage at a transaction fee cost.
At JP And Associates REALTORS we strive to exceed our Clients AND our Associates expectations.
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Office Number: 1 (800) 683-5651
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