Boy, do I have some valuable info for you realtors; compliments of Texas Realtor Magazine (April 2012 Issue). As you very well know, an essential quality of a real estate agent is to have knowledge of the local area. However, when buyers and sellers aren’t picking your brain for information where are they looking to find answers themselves? Who is looking, where are they searching, and what sources are they using?
Who’s following local housing and real estate?
·College Students: 54% It’s the reason they’ve been slumming on Ramen Noodles all four years.
·Adults in households earning more than $75,000 a year: 53% They’re looking for a bigger home to hold all that moolah.
·Adults age 40 and older: 46% It’s probably the last home they’ll have a say in purchasing before their kids throw them into a home.
What sources do people rely on most for information on local housing and real estate?
·Print bulletin or newsletter: 2%
Ages 40 and older
·Print bulletin or newsletter: 3%
Where did Texas buyers find the home they purchased in 2011?
·Real estate agent: 29%
·Homebuilder or Homebuilder’s agent: 15%
·Yard sale/open-house sign: 8%
·Friend, relative, or neighbor: 7%
·Directly from the seller: 2%
·Print-newspaper advertisement: 1%
Keep Talking: 55% of adults get local news and information via word of mouth at least once a week.
·Word of Mouth is still an important tool for learning information about local businesses and schools.
·Adults age 40 and older are more likely to prefer word of mouth as a source on housing and real estate.
Use this information to market yourself wisely and effectively to your target audience. Know WHO your buyers are and how you can capture their attention through various media outlets. And don’t underestimate the power of ‘Word of Mouth’. Whether it’s the rumor mill or valuable information, one thing never changes, the fact that people love to talk. So strive to be a fantastic, one of a kind realtor and become their topic of conversation!
JP Piccinini is the owner and Broker of JP and Associates REALTORS - a real estate company based on Frisco Texas where its REALTOR associates strive to exceed client's expectations. He specializes in single family residential homes in North Dallas, Frisco, McKinney, Allen and Plano
Author:JP Piccinini Phone: 800-683-5651 Dated: April 16th 2012 Views: 2,757 About JP: JP Piccinini is an entrepreneur, philanthropist, proud dad and the Founder, Broker and Owner of JP a...
JP And Associates REALTORS (JPAR) is one of the top 100 independently owned brokerages in the US. A full service real estate brokerage firm specializing in real estate sales and marketing services with multiple offices across the US and expanding quickly. JPAR is also one of Real Trends top 500 Brokerages in the US for volume and sales and in the top 1% in the US for sales.
Our mission is to provide extraordinary services and exceed our clients’ expectations by always committing to the highest levels of professionalism, ethics and standards in the real estate industry.
JP and Associates REALTORS is a real estate company with a solid structure and foundation built around service and productivity. We believe in providing a fun and rewarding environment for all our REALTORS® and therefore always ready to support our REALTORs® Associates in any market and in any condition. All our REALTORs® will always strive to close more transactions in a given year than the average REALTOR®. Our goal is to recruit and retain the most professional, better trained REALTORs Associates in the local market.
If you are interested in a new career in real estate or already have a real estate license but wish to learn more about our company please contact us directly to set up an interview. We offer our agents a 100% commission plan, company leads, training and mentoring and coaching from TOP Producers with no office, desk fees or monthly marketing fees ever. We are a full service brokerage at a transaction fee cost.
At JP And Associates REALTORS we strive to exceed our Clients AND our Associates expectations.
General Inquiries: email@example.com
Office Number: 1 (800) 683-5651
Texas Real Estate Commission Consumer Protection Notice