THE Consumer Credit Expert Doc Compton is my guest this week on Success From Scratch.
Doc is passionate about consumer advocacy. He talks about his book Credit Read In 5 Simple Steps and how it can help consumers, agents and anyone looking to make any type of major finance purchase.
Watch today’s episode and learn more about your credit.
“You’ve got to know, you’ve got to educate yourself and there’s a number of ways to do that.”
– Doc Compton, Consumer Credit Expert
Do you enjoy the Facebook memories feature as much as I do? Recently a memory came up for me from a time when I was really into the sport of golf… at that time I had hired a “Master PGA professional” as a coach and my handicap dropped in half. Coaching works. The picture I posted was a golf ball inside the cup with the caption: “The main thing… get the ball in the cup in the fewest strokes possible. No need to make it more complicated than that!”
The main thing… get the ball in the cup in the fewest strokes possible.
For me, I learn by analogies… how one thing is just like another. Sports, music, and theater have great analogies for business. This memory reminded me that real estate sales has one main thing too…setting appointments. The more appointments you have in your schedule each week the more successful you will be. The objective of all real estate marketing and prospecting is to create more appointments!
Every time I meet one on one with someone seeking coaching on their real estate practice, I enjoy listening to the stories of why they don’t have time to do the little things they already KNOW will make a difference.
“Mark, I don’t have time to prospect consistently; I don’t have time to eat properly during the day; I don’t have time for a date night with my partner; I don’t have time to work out.” And the list of excuses goes on and on and on. Think about it, the most unprofitable item ever manufactured is an excuse.
So, what does any of this have to do with making more real estate appointments? You see here’s what I know, from working with peak performers and highly successful people all over the world… keystone habits matter. Some habits are more important than others. Keystone habits don’t create a direct cause-and-effect relationship, but they can spark chain reactions that help other good habits take hold. Examples would be exercising… exercising can help you eat better; family dinners can create greater bonds outside of meals; planning your days and time blocking can lead to stronger focus throughout the day.
If you don’t have time for the small things you won’t have time for the big things.
Taking action: Start by making ONE adjustment to your daily routine immediately. You KNOW what it is… write it down right now. Text it to your partner with a commitment and ask them to hold you accountable.
You might struggle a bit the first day, or the second day… yet one day you’ll master it. And then you can add the next keystone habit to your arsenal. You see it’s about keeping the main thing the main thing.
“Typically, people who exercise, start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. Exercise is a keystone habit that triggers widespread change.” ~ Charles Duhigg, The Power of Habit
JP & Associates REALTORS® one of America’s fastest growing real estate brokerage firms opens it’s 3rd Austin location at Penn Field.
JP Piccinini, CEO and founder said, “We are excited to expand our presence in Austin, providing more opportunity for our agents and consumers to achieve the dream of homeownership.”
Penn Field was built originally in 1918 as an air base for the U.S. Army yet in recent years it has become a hub for innovative and creative Austin businesses.
Mark Johnson, COO said, “Supporting our agents and the consumers they serve with a network of physical office spaces is a foundation of our offering. When I saw Penn Field, I immediately felt it had a lot of character that blended with our corporate personality of innovation, productivity and service.”
The JPAR location is directly across from the Gibson Guitar Showroom, where you can regularly catch up with some of Austin’s many musicians. Agents have access to “We Work” style space, private offices and meeting rooms.
JP And Associates REALTORS® (JPAR) is one of the top 100 real estate brokerages in the US. A full-service transaction fee based real estate brokerage, it has been recognized as one of the top 10 fastest growing brokerages in the country by REAL TRENDS as well as also being a back to back INC5000 nominee. It operates multiple offices across Texas and is expanding nationwide offering franchising opportunities for entrepreneurial real estate professionals. Read more about JP and Associates REALTORS: http://JPAR.net
Kristine Edens and Nita Advani our my guest this week on Success From Scratch. Both are newer agents to the industry who share how having a mentor was critical to their success. Kristine and Nita each have different approaches to the market, yet both explain how an experienced mentor – who helped them build confidence – enabled them to achieve their first transactions in less than 90 days.
“Don’t look back and say I should have.” – Nita Advani, JP and Associates REALTORS®
“Just keep moving forward.” -Kristine Edens, JP and Associates REALTORS®
Need a coach? Take advantage of our free consult at JPARCoaching.com
We are on a mission… a mission to create the most productive brokerage network in the world. That requires transformation… I was thinking, wouldn’t it be cool if it was as easy as the type of transformation Clark Kent goes through when he becomes Superman, or when Diana became Wonder Woman?
Here’s what I know, to achieve all of our dreams some type of transformation is required. And unless you are blessed with superpowers, transformations don’t happen in isolation. If you’re stuck, get in a small group. If you’re on track get in a small group. If you’re crushing it I suspect you’re already in a small group. None of us will transform without the power of being in a like-minded mastermind group where you can share, discuss, challenge and get some accountability.
Consider starting or joining a group this week. Don’t know what to discuss? Consider these possible themes:
6 guidelines for business transformation. 1. Let the consumer drive your direction; 2. Decide what type of transformation you need; 3. How to involve your team, vendors and support network; 4. How to say NO to the comfort zone; 5. Being open, listen to others and be prepared to change as conditions dictate and 6. Best practices to never stop… never stop with a continuous improvement mindset (make it better, make it better, always make it better).
The JPAR quarterly review or business planning templates and how you plan to close the year strong, fully prepared for 2019.
Possible Topic About Marketing:
As you think about closing the year strong and starting the year fast I’d ask you to consider content-based marketing.
Content-based marketing is about marketing your real estate services based on the consumers intent to engage.
Marketing to the consumer’s intent is expected to produce a better ROI over more traditional methods, mostly due to specific targeting and higher quality responses.
One idea you could execute would be white papers that you hire out Fiverr or write yourself along with an associated “push and target” distribution campaign to drive leads. Examples:
4 reasons to sell and buy in Flower Mound
6 ways to increase the value of your home in Frisco
7 things I bet your real estate agent never taught you about Austin real estate market
Many social media companies allow you to target a likely seller or buyer by way of geographic area (ex. 10 mile radius from a property), age (ex. 35-50), income (ex. at least $50,000 and less than $80,000), and even credit score (cool, right?). And others like SmartZip offer predictive intent based tools for the modern real estate agent.
So there you have it – at least 3 major topics to get started on in your small group. When will you begin?